What LUMINA is built on.

1. 01

   A photograph should have a reason to exist.

2. 02

   Seeing is a choice. It can be trained.

3. 03

   What you leave out decides the photograph.

4. 04

   One good photograph can stand alone. A series shows what you keep seeing.

5. 05

   Technique is a prerequisite, not a goal.

6. 06

   Good image critique does not only ask whether the photograph looks good. It asks whether it does what you intended.

7. 07

   The strongest photograph is often the one you are still thinking about the next day.

“From the way you see to photographs that are clearly yours.”